In our previous article we reviewed some basic techniques to improve the positioning of our wordpress blog on Google. Now we go over another very important lesson to continue to improve our blog in search engines.
I Often observe that many bloggers publish the content of their posts directly from the Home page ...
Grave mistake for your position in Google!
Why?
Suppose that your post is interesting and draws the attention of your user ... This will make them enter the home page of your blog, they will notice that there is information that interests them, they read the article and possibly close the browser and continue their work day (happy to have received your knowledge you've provided). And your only benefit would be an additional check of your stats.
Let me tell you that this is not as beneficial as it seem, it could mean a disadvantage. The reason is that this user will increase the bounce rate of your blog (SEO Factor highly regarded by Google when drawing up their search engine rankings).
The recommendation is to use excerpts from articles in Home (three or four lines describing the contents of your article.) Thus, when the user enters in Home, you see only the title and abstract of the article. Notice is information that interests you and push "click" to see the full article. This click is precious in the eyes of Google, since it is a sign of interest to the content of your blog (signal of interest issued no less than by a user, the main purpose of Google).
If a high percentage of your users do "click" in extracts of internal links in your blog, talk of interest and satisfaction in the content that you publish. Therefore, you have a very in favor to Google want to display your content to users and makes you climb in ranking positions Bounce :-) in Google Analytics
How Google is aware if the user clicked at least once in my site?
If you use Google Analytics (which is most likely because we all love this wonderful service statistics) are giving full permission to Google to see and analyze the behavior of your users into your blog.
The bounce rate is specified on the home screen of Google Analytics, an indicator of the importance of this parameter has to Google right?
I do not want this article to make you uninstall Google Analytics... Quite the contrary, we must work to earn clicks from our links in our blog, reducing our bounce rate and gain positions in the rankings of Google :-)
